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In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

The little boy Jack discovers a big green book of magic in the attic, and learns all sorts of spells - spells to change the look of things, spells to make him old and grey, or disappear entirely! Of course I can't tell you how all these things were done, because this was a long time ago and the big green book has now disappeared. But if you want to read about what Jack did with his new magic powers, and how his poor old aunt and uncle were quite bewildered, then take a look inside...An enchanting, strange and sometimes chilling tale, masterfully illustrated by Maurice Sendak. A thrilling novel from Sunday Times Number One bestseller Penny A Master Class in Brand Planning: The Timeless Works of Stephen King download PDF Vincenzi: 'Cleverly plotted twists and revelations' Daily Mail All Francesca Channing had to do in order to keep her marriage alive, her children safe, her life intact, was to tell a lie. One simple, straightforward lie. But it wasn't that simple or straightforward at all. Her life, as Bard Channing's third wife, was very far from easy. He was charismatic, powerful and rich - and he adored her. He was also manipulative and scheming, with a family as large and complex as his business. But it was an emotional crisis of her own which finally put Francesca's dilemma into perspective, and made her wonder if she loved Bard enough to lie for him...

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Author: Judie Lannon,Merry Baskin
Number of Pages: 396 pages
Published Date: 02 Jan 2008
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470517918
Download Link: Click Here
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Toast & Marmalade: And Other Stories download ebook